The Digital Deep Dive
For when the website is only part of the picture.
The Digital Deep Dive is a full diagnostic of your website and everything it's connected to: your strategy, your systems, and the team who work with it.
It joins the dots between what your organisation is trying to achieve and what your digital setup is currently doing. £1000, fixed, with the fee, scope and timings confirmed before anything starts.
What happens during a DDD
The Digital Deep Dive
Every organisation's setup is different, so the exact scope is agreed at the kick-off call. A Digital Deep Dive can include:
Completing a full review of your website, following the stand-alone Website Once Over.
Digging into your strategy, plans and goals, then measuring your website and systems against them.
Untangling and evaluating the digital systems around your website to see if better options exist.
Following your most important user journeys to find where people get lost, stuck or give up.
Understanding how your team works with the site, and finding ways to make their lives easier.
You walk away with:
An extensive written report.
What's working, what's holding you back, and what to do about it, evidenced and in plain English, written to be shown to the whole team, board or trustees.
Detailed recommendations.
The changes I'd make, connected to your strategy and evidenced from the review, ending with the routes open to you and my overall recommendation.
An in-depth findings meeting.
A full hour to walk through the report and recommendations together, answer your questions, and work out the sensible next step.
Who it's for.
The Digital Deep Dive is built for organisations where the website has a multitude of jobs to do, supporting campaigns, serving members or supporters, taking payments or donations, holding resources, and where it has to do them all in step with a wider strategy. There’s usually a plan, often a good one, and a collection of digital tools acquired over the years, and a growing sense that the pieces aren’t pulling together. Deciding what to do next feels risky because nobody’s confident what’s cause, what’s effect, and what’s just noise. It’s also built for how organisations like yours make decisions: if a change needs sign-off from a senior team, a board, or trustees, the findings arrive as an extensive report ready to be shown to the whole team.
Honest, including when it’s uncomfortable.
Part of what you’re paying for is an outside eye with permission to question things. If something’s been done the same way for years and it’s working against you, I’ll say so. If the tool everyone’s attached to is the problem, I’ll say that too, with the evidence and a better alternative. You don’t need another person agreeing with the way things are; you need someone who’ll tell you what they’d change and why.
How it works.
Get in touch.
Tell me about your organisation and I'll come back with my next available slot, with the fee and timings confirmed before anything begins.
The kick-off call.
An hour on video to talk through where the site is now, what you need from it, and where the review should focus. Had a Clarity Call in the last 14 days? We skip this step, and your Digital Deep Dive is £950.
The review.
Everything agreed at kick-off, examined properly, the website from the inside, the strategy on paper, and the systems around them, written up as your report and recommendations.
The findings call.
A full hour to walk through everything together. The report and recommendations are yours to keep, whatever you decide to do next, even if that doesn't include me.
What happens after.
The Digital Deep Dive report concludes with the realistic routes open to you, the evidence behind them and my honest overall recommendation. The decision itself stays yours. Whichever route you choose, and if you want my help with the next step, the Tactical Timeline turns it into an ordered roadmap of what to do, in what order, and why. If delivery help is the right step after that, everything is scoped from evidence rather than guesswork.
FAQs
Have any questions?
How is this different from the Website Once Over?
The Website Once Over diagnoses your website. The Digital Deep Dive diagnoses your website and its place in everything around it: strategy, systems, team. If you only need a better website, the WOO is enough; if it has to pull its weight in a bigger plan, this is the one.
Do you need access to our systems?
To the website, yes, and to whatever else we agree at kick-off, your CRM, newsletter platform, payment or donation tools, always handled carefully and confidentially. Strategy and marketing documents are just as important, the review is only as connected as what I get to read.
Our setup is a bit of a mess. Should we tidy it first?
Please don’t, the mess is diagnostic gold. Seeing how things really run tells me far more than a tidied version would, and nobody here is judging.
How long does it take?
It moves quickly once started, but start dates depend on what’s already booked in, so the best thing to do is ask. When you get in touch I’ll tell you my next available slot, and the fee, scope and timings are confirmed before anything begins.
Who should be involved from our side?
One main contact keeps things moving, and the kick-off call will identify anyone else worth hearing from. The report at the end is written for everyone who wasn’t in the room.