Case Studies
Real projects, real organisations, real results.
These four projects are a good picture of how I like to work, getting to know the organisation properly before recommending anything, planning before building, and making sure the people I leave behind can confidently run what they’ve got. The full story of each one is worth a read.
A quick note on names: some of these projects were delivered under my trading name, QUAFF Digital, so that‘s the name you’ll see in a couple of the client quotes. It was me all along...
A membership body's website, rebuilt around its members.
The Institution of Lighting Professionals had a long-established website that had grown difficult to use. I rebuilt it around a simplified structure, added eCommerce, then delivered an online course platform when Covid hit. Calls to head office dropped significantly, because members could finally find things.
Bringing 80 years of in-store expertise online.
One of Europe’s best-known aquatics centres needed its website to work as hard as its shop floor. I redesigned the site around easy product discovery for over 3,000 products, built a filterable knowledge base to bring their expertise online, and improved the path to checkout, with conversions up 66% after relaunch.
A florist's website as beautiful as the flowers, and twice as busy.
The Lily Pad needed a site that felt like the shop, creative, personal, and easy to buy from. I built an immersive, image-led eCommerce site with the complex delivery options a real florist needs, underpinned by local SEO. Wedding bookings more than doubled, from 26 a year to 58.
From a website doing nothing to a website doing the booking.
Anderton & Co’s site had sat idle for years while the practice moved on. Working from a deep discovery of what the business wanted to become, I repositioned their specialist services, wrote the copy, and built in automated client booking, so the website started managing appointments instead of the accountant.
Your organisation could be the next story here.
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